HAPPENING 15 NOV 2025 | The annual Sinterklaas parade is one of the biggest family events of the season, marking the official arrival of the Dutch Saint Nicholas and his helpers in Rotterdam. The 'Sint' and his crew will sail into the city, kick-starting weeks of festive anticipation.
What is Sinterklaas?
If you’re new to the Netherlands, Sinterklaas is the traditional Dutch figure who inspired Santa Claus. He travels from Spain by steamboat each November, bringing gifts and sweets for children. The story and celebrations differ from Christmas, though they share a similar spirit.
To learn more about the origins of Sinterklaas, the difference between him and Santa, and why Dutch children leave their shoes by the fireplace, read our full guide: Sinterklaas: The Original Santa Claus and Dutch Traditions.
Route and highlights
The celebration begins at Willemskade, where Mayor Carola Schouten will join families to welcome Sinterklaas and his colourful entourage as the steamboat docks. Expect lively music, dancing, and a big pietenshow — a playful stage performance featuring Sinterklaas’ helpers.
After the welcome ceremony, the Sint and his helpers will parade through the city towards the Grotekerkplein, followed by a cheerful procession of bands, acrobats and costumed performers.
Along the way, you’ll spot stunt pieten, stilt walkers and even the fire brigade joining in the fun. The parade ends with a second stage show at Grotekerkplein, where Sinterklaas greets children and families once more.
Schedule
The full programme runs from 12:00 to 17:00, offering plenty of opportunities to catch a glimpse of the Sint and his helpers. Families typically line the streets early to find a good viewing spot along the parade route.
The event is organised each year by the Sint Nicolaas Intocht Comité Rotterdam, with support from the municipality. Beyond the spectacle, the committee also donates gifts to children at the Sophia Children’s Hospital, ensuring the joy of the season reaches those who need it most.
Tips for visitors
- Arrive early: Crowds build quickly, especially around Willemskade and Grotekerkplein.
- Public transport: Take the metro or tram to Leuvehaven or Beurs — both are within walking distance.
- Dress warmly: November weather in Rotterdam can be chilly and windy along the waterfront.
- Stay for the show: The closing performance at Grotekerkplein is family-friendly and full of festive music.
Getting there
The parade starts at Willemskade and ends at Grotekerkplein, both within Rotterdam city centre. The area is easily accessible by public transport.
Celebrate Sinterklaas at Alexandrium Shopping Center
P.S. Sinterklaas is also on his way to Rotterdam Alexandrium. On Saturday 22 November, Alexandrium Shopping Center will be transformed into a festive wonderland as the Sint and his cheerful helpers make a special appearance. From 12:00 to 16:00, families can enjoy music, games and a meet & greet on the plaza near Zara.
The shopping centre’s mascots, Alex & Sander, will host the event alongside Sinterklaas, ensuring a lively day packed with entertainment and surprises for visitors of all ages.
Expect a cheerful programme featuring:
- A live stage show with Sinterklaas, Alex & Sander
- Meet & Greets with the Sint and his helpers
- Games, dancing and sing-alongs for children
- Pieten handing out sweets and joining in the fun throughout the mall
The event takes place at the plaza near Zara, where the atmosphere will be filled with holiday cheer, music and family-friendly activities. Visitors can also explore the shops and restaurants at Alexandrium while enjoying the festivities.
“Sinterklaas might have lost his way for a moment,” jokes the event team, “but thanks to his horse Ozosnel, he found the right route — straight to Alexandrium Shopping Center!”
🗓 Saturday, 22 November 2025
🕛 12:00 – 16:00
📍 Plein bij Zara, Alexandrium Shopping Center, Rotterdam
Admission is free, and everyone is welcome to join in the celebration.
For more details and the full programme, visit alexandrium-shopping-center.klepierre.nl/events-nieuws/events/sinterklaas
