ROTTERDAM, 23 May 2025 – A new circular hub has officially opened in Rotterdam. Known as “De HER,” the centre combines recycling, knowledge-sharing and sustainable construction at Bovendijk 191 in Overschie. The site is part of the city’s growing push towards circular building and was launched alongside a new website aimed at supporting others in adopting similar approaches.
Image: Alderman Zeegers officially opens De HER by launching the website www.her-bouw.nl. Photo credit: Jan Groen
De HER: a circular centre for reuse and knowledge
The new facility, referred to as De HER (from HERbouwen, meaning “to rebuild”), serves both as a recycling centre and a learning platform. Located next to the newly operational municipal recycling park, the building is constructed primarily from reclaimed materials. Over 70% of the building mass consists of reused components, with the adjacent recycling park reaching over 95% reuse.
The furnishings and architectural elements of the site further highlight the focus on sustainability, using salvaged materials sourced from across the city. The project was realised through collaboration between the City of Rotterdam, construction company BAM, and civil engineering firm Roelofs.
A digital platform for circular building
To encourage others to embrace sustainable building practices, a digital knowledge platform has been launched alongside the facility. The website www.her-bouwen.nl presents the design and construction lessons learned from De HER and the recycling park. The information is openly accessible and intended for municipalities, architects, and developers interested in applying circular construction methods.
The online platform represents a joint effort by BAM, Roelofs and the City of Rotterdam.
Opening event highlights collaboration
The official opening on 22 May was marked by a presentation from alderman Zeegers (Climate, Building and Housing), who praised the collaborative process behind the initiative. She stated: “We are not just building with reused materials, but also creating a new mindset. By sharing knowledge, we make circular construction accessible to everyone.”
During the ceremony, the HERbouwen Doe-Boek (DIY rebuilding manual) was handed over to representatives from BAM and Roelofs, followed by the official launch of the website.
Public invited to opening festival
Rotterdam residents are invited to experience De HER first-hand during a community festival on Sunday afternoon, 25 May. The event will feature live music, food, workshops and creative activities, all free of charge. The aim is to further engage the public in the city’s circular ambitions, by combining environmental awareness with accessible learning and entertainment.
How to get to De HER
De HER is located at Bovendijk 191 in the Overschie district of Rotterdam. The area is easily accessible by bicycle, public transport, or car. The location borders green spaces and lies within short distance of the A13 motorway.
