HAPPENING 31 OCT–1 NOV '26 | 100% Auto Live returns to Rotterdam Ahoy for its 25th edition, filling six halls with more than 300 showcars and motorcycles, alongside Car Catwalk presentations and outdoor drift shows. From hypercars and heavily modified builds to classics and motorsport machinery, the weekend brings a broad slice of European car culture under one roof.
100% Auto Live returns to Rotterdam Ahoy
The 25th edition of 100% Auto Live takes place at Rotterdam Ahoy on Saturday 31 October and Sunday 1 November 2026. The event is open from 10:00 to 17:00 on both days, with Ahoy listing doors from 09:45.
The 2026 show is set to occupy six halls and around 30,000 square metres of exhibition space, with more than 300 showcars and motorcycles arriving from across Europe. The mix ranges from hypercars and supercars to tuned builds, classics, motorsport machinery and motorcycles.
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More than 300 cars across six halls
The first selection of 2026 cars has already been announced. Hypercar highlights include a Bugatti Veyron, McLaren Senna GTR, Praga Bohema and McLaren Senna.
The wider published line-up stretches well beyond those headline cars. Confirmed vehicles include a Ferrari 812 Superfast Novitec, Ferrari 488 Pista Spider, Nissan GT-R R35 Track Edition, several Nissan Skyline generations, tuned BMWs, Japanese performance cars, American muscle and a broad collection of European classics.
There is also a strong motorsport element. The organiser has announced rally and competition machinery including the Audi Quattro Pikes Peak '87 and a Formula 2 car from MP Motorsport. CCRally is also scheduled to take part in the 2026 event.
Motorcycles remain part of the show too, although a definitive list of motorcycle brands for the 2026 edition has not yet been published.
Car Catwalk and drift shows
Some of the cars will move from static display to the Car Catwalk, where owners can present their vehicles on a raised indoor stage. The organiser currently says Car Catwalk presentations will run every hour from 11:00, with different cars appearing during the day.
Outside, the Live Action Arena hosts four drift shows on both Saturday and Sunday. The current schedule lists them at 11:30, 13:00, 14:15 and 15:30. Each show lasts approximately 25 minutes.
Drift-show capacity is limited and access is not included with ordinary admission. You need a separate drift-show add-on ticket alongside your event ticket.
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Sim racing and other experiences
Another confirmed 2026 feature is the Drive to Win sim-racing competition. Visitors can set a lap time in a professional simulator, with the strongest competitors progressing towards a final during the Ahoy weekend. The competition is being promoted with a new Renault 5 as the prize.
Optional paid experiences include a VIP upgrade with lounge access and a view of the Car Catwalk, plus a Drifttaxi Experience in which passengers ride alongside a professional driver. A separate Nissan GT-R passenger experience is also being offered through Timeout Experience.
Tickets and admission
Ticket prices are being sold in promotional phases, so the amount you pay depends on when you book. As of 1 September 2026, the organiser lists the following online advance prices:
- Adult full-day ticket, age 13+: €27.49
- Adult afternoon ticket from 13:30, age 13+: €22.49
- Children aged 6 to 12: €9.99
- Children up to and including age 5: Free
The organiser currently lists door prices of €40 for a full-day adult ticket, €35 for afternoon adult admission and €15 for children aged 6 to 12. These prices may change as the event approaches.
Standard admission gives you access to the exhibition halls and Car Catwalk programme. The outdoor drift shows require a separate €4.99 add-on ticket.
A VIP upgrade is currently listed at €74.99, excluding normal admission, while the Drifttaxi Experience costs €124.99. Because ticket promotions and availability can change, check the organiser's current ticket information before booking.
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Opening times
- Saturday 31 October 2026: 10:00 to 17:00
- Sunday 1 November 2026: 10:00 to 17:00
Rotterdam Ahoy currently lists doors opening at 09:45.
How to get there
Rotterdam Ahoy is at Ahoyweg 10, 3084 BA Rotterdam, in the south of the city.
By public transport, travel to Zuidplein metro and bus station, around five minutes' walk from Ahoy. From central Rotterdam, the metro journey to Zuidplein takes roughly ten minutes. Check RET or 9292 shortly before travelling for current services.
Ahoy has parking for more than 2,500 cars. The venue currently lists parking at €21 on the day, while an advance parking-guarantee ticket costs €20 and secures a space next to Ahoy. Other parking options around Zuidplein are available if the main site is full. Parking rates can change, so check Ahoy's current information before setting off.
If you are visiting by bicycle, Ahoy provides a free, unguarded bicycle parking area near the venue.
