Xiaomi, the producer of smartphones and IoT devices opened its first physical Mi Store in the Benelux. The store is located on Korte Lijnbaan, in Rotterdam's shopping district.
The opening of the first Mi Store in Rotterdam is in line with Xiaomi's strategy to combine online sales with the offline experience of a physical shop. The Mi Store offers Mi fans and customers the opportunity to experience Xiaomi's smartphone portfolio and smart ecosystems and products in real life.
For the first time in the Benelux, the entire smartphone range and the ecosystem products together are displayed in the 510 square meter Mi Store. In addition, consumers can contact the Mi Store team for service and guidance. Various smartphones are on display, such as the Redmi Note series, the brand-new Mi 10T series and the most recent POCO X3 NFC smartphone. Next to smartphones, different wearables, kitchen applications and care products are also presented.
A milestone for Xiaomi Benelux
The opening of the first Mi Store is in of itself also a milestone for Xiaomi Benelux. Ou Wen, Head of Western Europe at Xiaomi, says: "The Benelux is an economic powerhouse and a forerunner in branding. The region is a priority for us in Western Europe, which in turn is a priority in our overall global expansion. The Benelux region has relatively high purchasing power and tremendous high-end potential, making it an ideal testing ground for Xiaomi to further increase its brand awareness".
In 2019, Xiaomi came to the Benelux with a local office in Amsterdam. In January 2020, Xiaomi established one of its Western European headquarters in The Hague.
Xiaomi opens first physical Benelux store in Rotterdam 📷 David Stegenga
Xiaomi opens first physical Benelux store in Rotterdam 📷 David StegengaAbout Xiaomi Corporation
Xiaomi Corporation was incorporated in April 2010 and was listed on the Main Board of the Hong Kong Stock Exchange on 9 July 2018 (1810.HK). Xiaomi is an internet company with in core smartphones and smart hardware connected to an IoT platform.
Xiaomi is currently the fifth largest smartphone brand in the world and has established a leading IoT consumer platform, with 271 million smart devices connected to the platform, excluding smartphones and laptops. Today, Xiaomi is present in more than 90 countries and regions around the world.
In August 2020, the company was included in the Fortune Global 500 list for the second time. This year it ranked 422nd, which is 46 places higher than last year. It is also ranked 7th among internet companies on this list. In May 2020, the company was back on the Forbes Global 2000 list and rose to 384th place.
Xiaomi is part of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index.
