ROTTERDAM, 7 July 2025 – Rotterdam’s newest public experience was launched in bright colour and high spirits at the foot of the Euromast. The opening drew a diverse crowd and marked a moment of shared pride in the city’s identity.
Grand opening of 'The Rise of Rotterdam' celebrated at the Euromast
The official opening of The Rise of Rotterdam was marked by a festive gathering on 7 July at the Euromast. The event drew more than 100 invited guests, including partners, press, artists and other stakeholders from across the city’s cultural spectrum.
Held on the lawn beneath the Euromast, the opening featured music, dance, spoken word and a series of visual statements. Attendees were greeted by bright parasols, summer colours, and a sense of collective anticipation.
Leonie Staat, director of the Euromast, welcomed the guests with a short address. “Rotterdam has always risen – in character, in strength, in energy,” she said, before inviting guests to reflect on the city’s journey and future.
Rotterdam gathered at the Euromast for the colourful launch of The Rise of Rotterdam, a new city experience now open to the public.
Rotterdam gathered at the Euromast for the colourful launch of The Rise of Rotterdam, a new city experience now open to the public.
Smoke, sound and spoken word
The ceremony’s highlight came when a large red button was pressed to symbolise the launch of the experience. In response, a coordinated smoke show erupted behind the Euromast, releasing plumes of colour into the sky. The rainbow display visually underscored the day’s message of unity, visibility and transformation.
Spoken word artist Amara Gabriëla delivered a performance centred on belonging, identity and the layered experiences that shape the city. Music and dance acts contributed to the festive mood, while food and drinks were served throughout the afternoon.
The audience, representing a mix of generations and backgrounds, applauded the moment with enthusiasm. “It felt like something really new had been given to the city,” one attendee remarked. “It was not just about seeing something, but being part of it.”
Rotterdam gathered at the Euromast for the colourful launch of The Rise of Rotterdam, a new city experience now open to the public.
City lit up as part of #samenkleurenwedestad
The opening also kicked off a citywide campaign titled #samenkleurenwedestad (together we colour the city). As part of this initiative, several of Rotterdam’s landmarks were illuminated in bold colours.
On 3 and 4 July, buildings including the Zalmhaventoren, the Erasmus MC tower and the SS Rotterdam were lit in synchronised shades. The Euromast itself and the KPN LED-wall will continue to be lit throughout the launch week. The lighting initiative aims to reflect the city’s collective energy, resilience and openness.
How to get there
The Euromast is situated in Het Park, close to the Maas and a short walk from tram lines 8 and 23. The location is accessible by bike, public transport, or car, with parking available in the immediate area.
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