Euromast turns red for Dress Red Day in Rotterdam

HAPPENING 29 SEP 2025 | The Euromast will light up in red on Monday 29 September as part of Dress Red Day, an annual initiative by the Dutch Heart Foundation to raise awareness of heart disease in women. Visitors can also book a special dinner menu featuring dishes with red accents.

A red icon on the skyline

As Rotterdam’s most recognisable landmark, the Euromast will turn into a glowing red beacon for one evening. The event highlights the importance of recognising cardiovascular problems in women, which are often diagnosed too late.

Alongside the red lighting, the Euromast restaurant will serve a three-, four- or five-course surprise menu created specially for the occasion. Dishes will include seasonal ingredients presented with red details, symbolising strength, love and the work of the Heart Foundation.

Visitors invited to join in

Guests are encouraged to wear red themselves and share their photos on social media, becoming part of the campaign. By turning red, the Euromast joins a national effort to put women’s heart health in the spotlight and to make the issue more visible.

Heart Foundation research shows that women’s symptoms are not always recognised early enough, making awareness and support vital. The red illumination is intended as a large-scale statement to bring that message to the forefront in Rotterdam.

Special Dress Red Day menu

The restaurant team has prepared a one-night-only surprise menu. Prices are set as follows:

• 3 courses – €46.50
• 4 courses (with soup) – €50.00
• 4 courses (with intermediate dish) – €53.50
• 5 courses – €57.00

The menu includes fish, meat and seasonal vegetables, finishing with a dessert. Prices are per person, excluding drinks and the separate entrance fee to the Euromast. Reservations must be made in advance, and guests are asked to share any allergies or dietary requirements when booking.

Practical information

Date: Monday 29 September 2025
Location: Euromast, Rotterdam
Special: 3-, 4- or 5-course surprise menu with red accents
Reservations: www.euromast.nl/dress-red-day

Location and directions

The Euromast stands in Het Park on the edge of the city centre, with views across the river and skyline. It can be reached by tram, metro and bicycle from Rotterdam Centraal Station, or by car via Parkhaven.