HAPPENING 14–16 June 2024 | Women in Rotterdam are being invited to celebrate their self-worth with L'Oréal Paris' new campaign, "You're Worth It." The Wall of Worth will be featured at Eendrachtsplein from 14 to 16 June. Join in activities and receive a complimentary lipstick.

L'Oréal Paris promotes self-worth with Wall of Worth

L'Oréal Paris has launched its new campaign, "You're Worth It," in Rotterdam with the Wall of Worth. This initiative encourages women to recognise and celebrate their self-worth by engaging in self-affirmation activities. The Wall of Worth can be visited at Eendrachtsplein on 14 June from 15:00 to 19:00, and on 15 and 16 June from 11:00 to 19:00. Various activities will be available to motivate and celebrate women, and each visitor will receive a complimentary lipstick.

Campaign activities

The activation aims to empower women by inviting them to write compliments to themselves and others, shed negative thoughts, and speak positively about their self-worth. Coaches will be present to support women in this journey of self-discovery. The initiative highlights that self-worth is not determined by others' opinions. All women deserve to be seen and heard.

L'Oréal Paris brings Wall of Worth to Rotterdam's Eendrachtsplein. (Note: This photo is from another location)

Addressing societal pressures

Recent international research indicates that over half of young women struggle to meet traditional beauty standards. Additionally, 40 percent of youths feel that social media heavily influences their self-image. In this context, L'Oréal Paris urges all women in the Netherlands to cast aside their insecurities and celebrate their self-worth. The campaign features inspirational #worthit stories shared by international ambassadors and local influencers across various media platforms.

Silvana Hoekstra, Brand Communication Lead L'Oréal Paris Benelux, stated, "Saying 'I'm worth it' seems difficult for many. Keep repeating it to yourself in the mirror, post it on your timeline, and tell your friends, 'You are worth it.'"

A long-standing commitment

For over 50 years, the iconic slogan of L'Oréal Paris, 'Because you're worth it,' has resonated with women. The brand continues to challenge stereotypes, empowering women to take their rightful place in society. Delphine Viguier-Hovasse, Global Brand President of L'Oréal Paris, remarked, "Our mission will be fulfilled when women no longer need to be reminded of their worth. We aim to give women the confidence and strength to achieve their goals and be free in society."

Directions to Eendrachtsplein

Eendrachtsplein is centrally located in Rotterdam, easily accessible by public transport, including trams and buses. The area is known for its vibrant atmosphere, surrounded by cafés, shops, and cultural landmarks.

What to expect at Kidsstock?

The Kralingse Bos in Rotterdam will be the setting for a day full of entertainment for young and old. Think of a unique programme spread over several stages, with music being the common thread. Also be sure to take a stroll to be surprised by a special mix of walking theatre and entertainment. Or join one of the many workshops where crafts and new skills are taught. Of course, there will also be plenty of goodies to eat at the food trucks on the day, such as poffertjes or pizzas, and for parents there will be a fine wine bar with a varied selection. Besides dancing to the finest house classics, the kids can also get to work themselves at the craft square led by the duo Klieder en Klodder. From making a musical instrument to designing and making a hat or your own Kidsstock bag, it's all possible here. Of course, there is also plenty of room for craziness and magic. Like Turbo Touw Tornado's giant rope-jumping machine. 

KIDSSTOCK Rotterdam 2024 programme

A food truck at Kidsstock. Credit: Yvette de Wit

Kids participating in creative workshops at Kidsstock. Credit: Yvette de Wit

The organizers behind Kidsstock

BIRDfest artist lineup

BIRDfest event details

Tickets and age restrictions

Festival logistics

Payment and amenities

HAPPENING 29 SEPTEMBER 2024 | Discover Rotterdam up close and personal this autumn by joining Urban Walk. Various locations in Rotterdam will open their doors to welcome walkers during the walk of about 10-12 or 18-20 km. Every year, the organisation revamps the route, adding unique and special locations.

Urban Walk Rotterdam unveils new attractions

On Sunday, 29 September 2024, the Urban Walk Rotterdam will offer participants a unique way to explore the city while engaging in a delightful walking tour. This year’s event introduces a new route that promises a refreshing experience through Rotterdam’s notable locations.

The walk begins at Plein 1940, adjacent to the Maritime Museum and centrally located within the city, providing easy access to various parts of Rotterdam. One of the highlights this year is the inclusion of Comedy Club Haug, the first stand-up comedy venue along the Maas, featuring national and international acts as well as emerging talents.

Another key destination on the route is Brouwerij Noordt. Participants will have the opportunity to visit the brewery’s tasting room and explore a variety of beers from their classic, seasonal, and NXP series, directly from the tap. The brewery experience includes a tour and a chance to relax on the terrace while enjoying a selection of beers.

You can register via the Urban Walk Rotterdam website.

Memorable short and long routes

The Urban Walk not only offers a unique way to see the city but also serves as an opportunity to explore undiscovered spots and engage with the community. Whether opting for the shorter 10-12 km route or the longer 18-20 km path, walkers will experience Rotterdam in a special and memorable way.

The short route is a great opportunity for novice runners to join in. You pass slightly fewer locations on this route than on the long route. You indicate your choice of distance during registration. During the run, you can change distances at the junction. Please note: always take into account the opening and closing times of the supply points and finish line. Make sure you pass the different points on time.

In previous years, the same fee was charged for both distances. The start and finish of both routes are at the same point. There is a start in starting blocks.

Participation package

This information may not be fully accurate, but registration in previous editions included the following:

- A unique organised walk through Rotterdam
- Fully mapped out route through various special locations
- The stamp card will be sent before the event
- Refreshments for on the way
- Various music points on the routes
- A unique Urban Walk Rotterdam souvenir
- Medical assistance

Urban Walk Rotterdam - date, registration, info

In support of the National MS Fund

In partnership with the National MS Fund, the 2024 Urban Walk Rotterdam continues to support research aimed at combating multiple sclerosis (MS). Funds raised during the event will benefit the research led by Dr. Wia Baron at UMC Groningen, focusing on the role of astrocytes in hindering myelin repair around nerve fibres.

Participants can contribute to this research by donating during registration or by setting up a fundraising page through walkforms.nl. Those raising more than €150 will have their entry fee covered by the National MS Fund.

Directions to Plein 1940

Plein 1940, starting point of the Urban Walk Rotterdam, is easily accessible due to its central location near the Maritime Museum.