ROTTERDAM, 16 November 2024 – A new pop-up store aims to address food insecurity in Rotterdam, a city where disparities in access to healthy meals persist. Goodness introduces an initiative combining affordability with sustainability to support residents.
Tackling food insecurity in Rotterdam
Goodness, a social enterprise, is opening a temporary shop at Rotterdam Centraal Station, located between HEMA and Sissy-Boy. The initiative provides affordable meals to city residents, especially those with limited financial resources. Meals are available for €1, with ingredients including beans, rice, and vegetables. This pricing model is subsidised by sales to customers who pay slightly more than usual for the same meals, ensuring fairness and sustainability.
Rotterdam was chosen as the launch city due to its diverse population and contrasting socioeconomic landscapes. Goodness highlights that one in seven households in the city struggles to access healthy food, reflecting broader food inequality across the Netherlands.
Rooted in sustainability
The meals offered are inspired by the “Menu of the Future,” a concept developed by the Lancet EAT Commission. This research advocates for sustainable food systems capable of nourishing a global population of 10 billion. Goodness incorporates this vision by offering healthy, affordable meals that also minimise environmental impact.
How to participate
Rotterdam residents are encouraged to engage with the initiative by visiting the pop-up store, purchasing meals, or contributing to the associated crowdfunding campaign via the organisation's website. The campaign aims to bolster efforts to reduce food insecurity and promote equitable access to nutritious meals.
Location and details
Goodness pop-up store at Rotterdam Centraal
The Goodness pop-up store is open from 19 November 2024 at Rotterdam Centraal Station, between HEMA and Sissy-Boy. Visitors can learn more about the initiative, purchase meals, or support the cause directly. For directions to the store:
