ROTTERDAM, 6 May 2025 – A new pop-up store will briefly open on the Wilhelminakade later this month, spotlighting curated vintage fashion and upcycled garments. The initiative is a collaboration between local fashion curator Selected With Love and designer Margreeth Olsthoorn.
Temporary fashion store to open on Wilhelminakade
A temporary fashion pop-up is scheduled to open in Rotterdam from 23 May to 1 June 2025, hosted at the MO2 Space located at Wilhelminakade 52–54. The initiative is led by the vintage fashion platform Selected With Love (SWL), in collaboration with renowned Rotterdam-based designer Margreeth Olsthoorn.
The curated collection will include hand-selected vintage pieces sourced by SWL founder Evelien Platteeuw. Visitors can expect a mix of garments that reflect craftsmanship, design sensibility, and the eras in which they were originally worn. In addition to vintage fashion, a limited selection of archive and pre-owned items from Olsthoorn's own label will also be available.
Launch of first SWL capsule collection
The pop-up will also mark the release of the first SWL capsule collection. This series of upcycled garments has been created from repurposed materials and reimagined into contemporary designs, aligning with the brand’s focus on sustainable fashion practices.
Opening night performance
An opening event is planned for Friday, 23 May from 18:00 to 21:00. The evening will feature a live fashion and music performance directed by Unorthadox and will include several guest acts. Attendance is free, and registration for the event is available via Eventbrite here. Admission includes one complimentary drink.
Directions to the venue
How to get to Wilhelminakade 52–54
The MO2 Space is situated on the Kop van Zuid, a modern and architecturally distinctive district along the southern bank of the Maas. Easily reachable by tram, metro (Wilhelminaplein station), or a short walk from the Erasmus Bridge, the area offers both industrial charm and waterfront views.
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