ROTTERDAM, 8 December 2023 – A unique shopping experience awaits fashion-conscious Rotterdammers this holiday season as Denise Roobol opens an exclusive pop-up store in the iconic Groot Handelsgebouw.
Located in the heart of Rotterdam, the Groot Handelsgebouw (GHG) is set to host a special pop-up store by Denise Roobol, offering a sustainable and stylish shopping experience for the festive season. The store presents an opportunity to immerse in the world of the vegan bags and accessories brand.
The vegan collection at Denise Roobol's pop-up
Denise Roobol's collection, known for its refined and timeless design since 2013, features feminine, minimalist bags and accessories made from vegan microfiber leather and recycled PET bottles. All products are PETA-approved, aligning with ethical shopping practices.
About Denise Roobol
Denise Roobol, the founder of the brand, launched her label at 22 after graduating from the art academy in Rotterdam. Her vegan lifestyle inspires the brand's ethos, showcasing that vegan products can be both ethical and stylish. The brand has gained a reputation for blending vegan fashion with feminine style.
About Groot Handelsgebouw
The GHG, adjacent to Rotterdam Central Station, is a bustling hub housing over 450 companies. Symbolizing Rotterdam's post-war reconstruction, GHG spans 120,000 square meters over eight floors, making it one of the largest business complexes in the Netherlands. Managed by Jamestown, the building is actively involved in projects that blend its heritage with modern innovations, fostering collaboration, innovation, and community engagement.
Directions to Groot Handelsgebouw
For those planning to visit the pop-up store, GHG is conveniently located near Rotterdam Central Station. The area is known for its vibrant mix of multinational corporations, startups, creatives, and cultural organizations. It's a symbol of Rotterdam's resilience and progress.