The Berlin-based fitness and lifestyle brand JOHN REED expands its international presence and opens first Dutch club in Rotterdam. The blend of fitness, music, art and design creates a nightclub atmosphere during training.
Symbiosis of fitness, music and art
ROTTERDAM - 8 July 2021 - After openings in Prague, Istanbul, Los Angeles and Vienna, among others, JOHN REED Fitness Music Club opens its first branch in the Netherlands today, in Rotterdam city centre (Lijnbaan 101-105). According to the gym, sports enthusiasts can now look forward to a completely new workout experience. JOHN REED aims to do this by offering a combination of diverse workouts, street art, music with live DJs and remarkable design. It is also the 38th club worldwide to open JOHN REED Fitness Music Club.
The blend of fitness, music, art and design creates a club atmosphere during training that is quite unique to JOHN REED. Moreover, the newly opened Rotterdam club has a luxury spa with a sauna exclusively for women and one for men, a relaxation room, two Jacuzzis and a bistro.
Training at JOHN REED in Rotterdam
The massive new gym in Rotterdam covers more than 2,200 square metres, spread over four floors. Members have access to a large functional area, two classrooms, an area with various weights and fitness equipment, a personal trainer area and a boxing ring. With CYBEROBICS' virtual classes spread over two areas, there are more than 100 different classes available to members every day. The classes are aimed at different levels and goals of both women and men.
JOHN REED Fitness Music Club opens its doors in RotterdamStreet art and design
Perhaps the most interesting thing about the JOHN REED concept, is that its studio design goes far beyond the functional level of a pure fitness studio and is based on a modern interior with a club atmosphere. Athletes can expect a mix of colours, shapes and materials. National and international street artists also design various spaces in the club. In Rotterdam, these include international artists ALE Senso, Dr Molrok and Ron Miller, but also artists from the Netherlands such as Loutje Hoekstra, Dopie Kot and Tim Sake. They have contributed with writings, classic graffiti, material art and murals.
Live DJ sets and an own radio station
JOHN REED combines music, design and fitness in a unique way. Raquel Buckley, club manager in Rotterdam, says: 'What makes JOHN REED Fitness Music Club so special are the live DJ workouts for which we book well-known local and national DJs. We think very carefully about what music fits well with the workout so members get an extra boost during their workout.'
In addition to the DJs, the club's own JOHN REED Radio ensures that there is something for everyone in terms of music. The playlists are tailored to the moment of the day, from electro to pop and hip-hop, and can be tuned into digitally from anywhere via the JOHN REED Radio app.
