ROTTERDAM, 2 October 2026 – Japanese matcha brand WASUI has opened its flagship café and store on Nieuwe Binnenweg, bringing first-harvest, single-origin matcha and an interactive tea experience to Rotterdam. The new space opened on 11 September and combines a café, retail collection and interior design by Italian-Japanese studio mist-o.
Matcha takes centre stage
WASUI's Rotterdam flagship focuses on Japanese first-harvest, single-origin matcha, with an emphasis on organic selections. Rather than treating matcha as simply another café flavour, the recipes are designed around the character of the individual tea.
The menu includes the brand's signature matcha and matcha latte, botanical and coconut variations and a matcha affogato. Visitors can also buy single-origin matcha and teaware from the store.
One of the more unusual elements is the preparation itself. Guests can put on headphones, listen while preparing the drink and whisk their own matcha before the WASUI team finishes it. The idea combines flavour, sound and movement with elements of Japanese tea culture in a contemporary café setting.
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Japanese and Italian design meet in Rotterdam
The interior was created by mist-o, an Italian-Japanese design studio founded in Milan in 2012 by Tommaso Nani and Noa Ikeuchi. The studio works across Tokyo, Milan and Copenhagen, combining Japanese simplicity with an Italian approach to materials across interiors, furniture and product design.
WASUI Rotterdam also features straw craft by Straft, a Tokyo-based Japanese craft design unit. These handmade pieces add another Japanese craft element to the café alongside mist-o's interior design.
The photograph included with the press material shows a deliberately minimal interior, with light wood, pale walls and individual matcha preparation stations beneath hanging headphones. The result feels closer to a small tea studio than a conventional grab-and-go café.
Inside WASUI Flagship Rotterdam on Nieuwe Binnenweg, designed by Italian-Japanese studio mist-o. Photo: Tomu Imai
Visit WASUI Rotterdam
WASUI Flagship Rotterdam is located at Nieuwe Binnenweg 356a, 3023 ES Rotterdam. It is currently open Wednesday to Sunday from 09:00 to 17:00. WASUI ROTTERDAM
How to get there
WASUI is on Nieuwe Binnenweg in Rotterdam-West, one of the city's longest shopping and hospitality streets.
