ROTTERDAM, 9 April 2024 – An exciting opportunity has arisen at the Groot Handelsgebouw for local artists and creators to showcase their work in the heart of the city.
New initiative launched at groot handelsgebouw
An open call has been issued by the Groot Handelsgebouw, inviting local artists, creators, entrepreneurs, craftsmen, and storytellers to fill 20 empty display cases within its premises. Located in a bustling office environment hosting over 450 companies, this project aims to inject art into a vibrant part of Rotterdam.
A creative hub in rotterdam's heart
The Vitrine Project continues the Groot Handelsgebouw's tradition of fostering creativity, following the success of the Collision Project, which allowed both emerging and internationally recognized artists to transform blank walls with their creative vision. This initiative underscores the building's commitment to promoting collaboration, innovation, and community engagement through art.
Open call for artists
Artists interested in participating may apply through an online form. There are no restrictions on the medium—whether sculpture, mixed media, or painting. The display cases vary in size and are strategically located on the ground and seventh floors, areas with high foot traffic, enhancing visibility. Artists also have the opportunity to sell their works directly via QR codes on the display case glass, which provide more information about the artists and their contact details or shops. Applications will remain open until all cases are filled.
About Groot Handelsgebouw
The Groot Handelsgebouw (GHG), adjacent to Rotterdam Central Station, serves as a dynamic hub for over 450 businesses and is a symbol of Rotterdam’s post-war reconstruction. Built in 1953, GHG spans 120,000 square metres across eight floors, making it one of the largest multi-tenant business buildings in the Netherlands. Managed by Jamestown, a design-focused real estate investment and management firm, GHG aims to preserve its heritage while adapting for future growth.
How to get there
The Groot Handelsgebouw is centrally located next to Rotterdam Central Station, making it easily accessible by public transport. The area is known for its blend of multinational corporations, startups, creatives, and cultural organisations. Visitors can reach the location by train, bus, tram, or metro, providing convenient access to this vibrant part of the city.
