Celebrate Pride at The Usual Rotterdam this September

ROTTERDAM, 19-28 September 2025 – The Usual Rotterdam (Westblaak 10) marks Rotterdam Pride with a week of colourful events under the theme Queertopia. Just steps away from the main activities at Willemsplein, the design hotel becomes a central meeting point to rest, gather and celebrate.

Sip With Pride – a cocktail for a cause

Throughout Pride and beyond, The Usual serves the Sip With Pride cocktail (€12.50). Half of the proceeds go to COC Nederland’s Cocktail Project, which pairs LGBTQIA+ asylum seekers with local buddies. The cocktail remains on the menu all year round, blending Ketel 1 jenever, pink grapefruit soda, strawberry syrup and edible flowers.

Guests staying at the hotel during Pride receive one Sip With Pride cocktail free of charge with the booking code PRIDE2025.

Programme highlights

Wednesday 24 September – Sip With Pride evening
From 19:30 to 22:00, queer couple Lotte van Eijk and Deen Groothuizen host a fundraising evening with body-confident dance lessons by Elle van Eijk and music from INBLVCKWETRUST. The first cocktail is free, and only 25 spots are available. Registration required.

Friday 26 September – Cocktail Project event
Meet the refugee queer community of Rotterdam and learn more about the COC Nederland Cocktail Project. The evening features spoken word and music performances by local queer artists. Registration via This email address is being protected from spambots. You need JavaScript enabled to view it..

Saturday 27 September – Pride March meeting point
The Usual becomes the gathering spot for the Pride March and other main events. Expect a make-up touch-up station and sign-making corner in the co-working spaces, plus cocktails in support of COC Nederland before heading out.

Practical information

• Dates: 19–28 September 2025
• Location: The Usual Rotterdam, Westblaak 10–14 (next to Cinerama)
• Programme: See The Usual agenda and socials for updates
• Tickets/registration: Required for select events (see above)

Location and directions

The Usual Rotterdam is located on Westblaak in the city centre, within walking distance of Eendrachtsplein metro station and tram stops. Its central location makes it easy to join events at Willemsplein and the Pride March.