NEW YORK, May 21, 2017 – The International Council of Shopping Centers (ICSC) has announced the winners of the 2017 VIVA Awards, honoring the retail real estate industry’s most cutting-edge properties, innovative solutions, and creative responses to market trends.
The awards were presented during a ceremony at RECon, the premier retail real estate convention held in Las Vegas.The global awards program recognized the following four properties, spanning four countries, for outstanding achievement in marketing, design and development, and retail.
Design and Development Winner:
Markthal Rotterdam located in Rotterdam, Netherlands
Markthal Rotterdam is honored for it’s unique shape and colorful interior complemented by stunning artwork and 3D photographic images. Housing one of The Netherland’s largest food markets of its kind, Markthal Rotterdam provides 9,600 square meters of food, retailers, high-end apartments and parking levels that were partially built underwater to accommodate 1,200 vehicles.
Developed by Provast in collaboration with owners Klepierre Management Nederland BV and designed by MVRDV and Arno Coenen en Iris Roskam, the Markthal Rotterdam has maintained itself as the gem of Rotterdam. Within the first 18 months of operation, more than 8 million people visited this new development establishing it as a popular urban meeting place.