HAPPENING 6 July 2024 | The first edition of the Rotterdam Surf Open will take place at RiF010, marking the official opening of the city's new urban surf pool. The event promises a full day of surfing competitions and live music performances.

RiF010 to host Rotterdam Surf Open for its grand opening

On Saturday, 6 July 2024, RiF010, Rotterdam's new urban surf pool, will officially open with the first edition of the Rotterdam Surf Open. The event, which is free and open to the public, will feature a series of surfing competitions and live music performances.

The event will be held at RiF010, which aims to establish a global reputation as the first urban surf pool, offering waves suitable for surfers of all levels. The venue features a wooden beach house, a unique terrace, and clean water in the RiF010 basin. RiF010 is committed to sustainability, using wind energy and providing professional oversight and instruction.

Surf competitions and opening ceremony

The day's events will commence at 10:30 with the Rotterdam School Competition for children and a longboard competition. Notable participants include Ben Skinner, who placed third in the Longboard World Championships, and the Dutch longboard champion. The official opening ceremony, led by Councillor Faouzi Achbar, will take place at 12:00, followed by a performance from the party band Convoi Exceptional.

Afternoon events and competitions

At 14:00, the shortboard competition for participants under 18 will begin, followed by the open surf contest and the professional surf competition. The competitions will feature both local and international surfers, with opportunities for participants to compete against renowned professionals. A certified jury will be present to evaluate the performances.

Rotterdam Surf Open at RiF010

Music and festivities

Throughout the day, attendees can enjoy live music from the Rotterdam party band Convoi Exceptional, Pat Smith, and Longo Longo. DJs Billy Ray de la Haye and Bootsy Paul will also perform, providing a variety of musical entertainment. Food and drink will be available at RiF010, with views of the surfing action from the quay.

Directions to RiF010

RiF010 is located at Steiger 2, 3011 GT, Rotterdam​. The area is easily accessible by public transport, with nearby parking available for those driving. For precise directions, please refer to the following map:

 

HAPPENING 14–16 June 2024 | Women in Rotterdam are being invited to celebrate their self-worth with L'Oréal Paris' new campaign, "You're Worth It." The Wall of Worth will be featured at Eendrachtsplein from 14 to 16 June. Join in activities and receive a complimentary lipstick.

L'Oréal Paris promotes self-worth with Wall of Worth

L'Oréal Paris has launched its new campaign, "You're Worth It," in Rotterdam with the Wall of Worth. This initiative encourages women to recognise and celebrate their self-worth by engaging in self-affirmation activities. The Wall of Worth can be visited at Eendrachtsplein on 14 June from 15:00 to 19:00, and on 15 and 16 June from 11:00 to 19:00. Various activities will be available to motivate and celebrate women, and each visitor will receive a complimentary lipstick.

Campaign activities

The activation aims to empower women by inviting them to write compliments to themselves and others, shed negative thoughts, and speak positively about their self-worth. Coaches will be present to support women in this journey of self-discovery. The initiative highlights that self-worth is not determined by others' opinions. All women deserve to be seen and heard.

L'Oréal Paris brings Wall of Worth to Rotterdam's Eendrachtsplein. (Note: This photo is from another location)

Addressing societal pressures

Recent international research indicates that over half of young women struggle to meet traditional beauty standards. Additionally, 40 percent of youths feel that social media heavily influences their self-image. In this context, L'Oréal Paris urges all women in the Netherlands to cast aside their insecurities and celebrate their self-worth. The campaign features inspirational #worthit stories shared by international ambassadors and local influencers across various media platforms.

Silvana Hoekstra, Brand Communication Lead L'Oréal Paris Benelux, stated, "Saying 'I'm worth it' seems difficult for many. Keep repeating it to yourself in the mirror, post it on your timeline, and tell your friends, 'You are worth it.'"

A long-standing commitment

For over 50 years, the iconic slogan of L'Oréal Paris, 'Because you're worth it,' has resonated with women. The brand continues to challenge stereotypes, empowering women to take their rightful place in society. Delphine Viguier-Hovasse, Global Brand President of L'Oréal Paris, remarked, "Our mission will be fulfilled when women no longer need to be reminded of their worth. We aim to give women the confidence and strength to achieve their goals and be free in society."

Directions to Eendrachtsplein

Eendrachtsplein is centrally located in Rotterdam, easily accessible by public transport, including trams and buses. The area is known for its vibrant atmosphere, surrounded by cafés, shops, and cultural landmarks.

BIRDfest artist lineup

BIRDfest event details

Tickets and age restrictions

Festival logistics

Payment and amenities

HAPPENING 1–30 June 2024 | The annual Rotterdam Architecture Month presents an array of events celebrating the city's architectural landscape. Visitors can explore green gardens, artistic tours, and engage in insightful lectures and discussions.

What to expect in 2024

The Rotterdam Architecture Month (Rotterdam Architectuur Maand) transforms the city into a hub of architectural exploration. With over 100 events already scheduled and more being added daily, residents and visitors alike are set to experience a diverse range of activities centred around architecture.

Opening ceremony on 1 June

On 1 June, the month-long event will be officially opened with a festive ceremony. Attendees can follow a special route through green gardens, visit various architectural interventions, and enjoy the art tour "Snakken naar Boijmans." The evening will culminate in a keynote lecture by Elma van Boxel from ZUS at the Henket Pavilion, discussing "Rotterdam, het Roer Radicaal om" (Rotterdam, the Radical Change).

Highlights of the programme

The event features numerous tours, exhibitions, and discussions focusing on housing and construction. Notable highlights include:

• Exploring the residential history of Rotterdam Zuid
• Attending Rotterdam Convening 2024
• Diving into the Little C district
• Previewing the Merwe-Vierhaven area as it is envisioned for 2030
• Discovering bamboo as a sustainable building material
• Participating in discussions on addressing the housing crisis sustainably and affordably

The Rotterdam Dagen

Every Sunday from 2 June to 23 June, the festival's heart will focus on the Rotterdam Dagen at the Museumpark. From 13:00 to 17:00, various activities suitable for all ages will be available, providing an engaging experience for the entire family.

Route maps and family activities

Visitors can enhance their experience at the Museumpark by obtaining a route map, available for €2.50 at the RA Month Kiosk and Henket Pavilion. Rotterdampasholders can get the map for free, which includes a complimentary scavenger hunt for families with chances to win prizes such as:

• A €100 gift card for Diergaarde Blijdorp
• Planting advice and a green-filled balcony box from Marvy Green
• Children's gardening sets from STEK

Behind the scenes at Museumpark

Preparations for the interventions and exhibitions in the Museumpark are in full swing. Visitors can get a behind-the-scenes look at the setup through the event's website or Instagram. An in-depth article by architectural historian Lindy Kuit reveals the stories behind these interventions, featuring interviews with the designers.

Directions to Museumpark

The Museumpark, located in the heart of Rotterdam, is easily accessible by public transport, bike, or car. The nearest metro station is Eendrachtsplein, and there are several tram stops nearby. The park is within walking distance from the city centre and is a vibrant area featuring various museums and green spaces.