ROTTERDAM, 27 August 2025 – Children in Rotterdam can pick up a colouring page at Terre des Hommes shops and win a bicycle bell by handing it in before 30 September. The campaign aims to raise awareness and support for children in India who need bicycles to access education.
Colouring page activity at Terre des Hommes shops in Rotterdam
Terre des Hommes shops across Zuid-Holland, including the location in Rotterdam, are offering children the chance to participate in a colouring activity. Colouring pages are available in-store, and any completed drawings submitted by 30 September 2025 will be entered into a draw for a bicycle bell.
The initiative is linked to the broader campaign titled Geef een fiets, verander een leven ("Give a bicycle, change a life"). The campaign supports children in India who live in remote areas without nearby schools. Without transport, many are unable to attend classes and are at risk of ending up working in mica mines instead.
Mica mining and child labour
Mica, a mineral used in products ranging from car paint to smartphones and cosmetics, is often mined in difficult-to-reach areas. These locations are commonly surrounded by jungle, where families live and work under hazardous conditions. Due to the isolation of these mining areas, children have little to no access to education.
To address this issue, Terre des Hommes has launched a project that provides children with bicycles. With this form of transportation, over 800 children have already been able to attend school, significantly improving their prospects. The initiative is part of a wider effort to combat child labour by also supporting parents in securing better wages.
More than a colouring page
The colouring activity in Rotterdam and other Zuid-Holland cities is intended not only as a fun event for children but also as a way to bring attention to the realities faced by children elsewhere. Terre des Hommes continues to operate various projects globally, including within the Netherlands, to combat child exploitation and support emergency relief efforts.
Further information about the campaign can be found at ikgeefeenfiets.nl.
Location of the Terre des Hommes Rotterdam
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