ROTTERDAM, 2 June 2025 – A new street campaign launched by the municipality of Rotterdam aims to tackle financial stress among residents by offering proactive assistance directly in neighbourhoods and markets.
Municipality offers direct help with financial stress
In an effort to address growing financial concerns among residents, the municipality of Rotterdam has been running a campaign titled Geldzorgen? Ik help jou ("Money worries? I help you") since April. The initiative sees municipal staff, including support workers from Geldplein, engaging directly with people in public spaces to offer immediate help.
Support may include financial advice or assistance in applying for municipal schemes through the online tool Geldwijzer, available on the municipality’s official website.
Alderman Norville joins the campaign in person
Alderman Abigail Norville stated, “Money worries are affecting more and more people. As a municipality, we want to be proactive by standing beside the people of Rotterdam—visible in the neighbourhoods, speaking their language, and offering concrete help and a human connection. That is how we build trust, step by step.”
On Wednesday afternoon, 4 June, Alderman Norville will participate in the campaign at Afrikaanderplein. She will visit the market and go door-to-door, engaging with residents in a casual and personal manner.
Collaboration with local networks
The campaign works alongside local organisations and key community figures, such as neighbourhood volunteers and informal leaders. Each area receives tailored attention, ensuring the approach fits the specific needs of its residents. The initiative is supported by large city billboards and social media outreach.
The core message remains: support is nearby, and residents do not need to ask for it—it will come to them.
Next stops across the city
Following Afrikaanderplein, the campaign team will continue its efforts in Kralingen-Crooswijk. The initiative will remain visible throughout the city, offering residents guidance on where to find support.
Residents experiencing financial difficulties are encouraged to call 14010 and press 4, or visit rotterdam.nl/geldzorgen for more information.
Directions to Afrikaanderplein
Afrikaanderplein is a central public square in the Afrikaanderwijk neighbourhood of Rotterdam-Zuid. The area is easily accessible by tram and metro, with nearby stops including Maashaven and Rijnhaven. The market and residential surroundings offer a lively setting for the outreach campaign.
