Style is for rent. Bijenkorf has introduced a new sustainable service in its Rotterdam store under the name Stijlstudio. Fans of high fashion can now rent items for special occasions like weddings, galas or important business meetings.
Bijenkorf Stijlstudio is located on the first floor of Bijenkorf Rotterdam. Here, a carefully selected collection of brands such as Ted Baker, Maje and L.K. Bennett can be rented in multiple sizes, alongside unique designer dresses from brands such as REDValentino, Alexander McQueen and Balmain, and bags from Coach, Chloé and Jacquemus. Bijenkorf says it may expand this new sustainable service in Rotterdam with other clothing, accessories, shops and options in the course of the year.
Easy and sustainable
Try before buy? Bijenkorf Stijlstudio describes itself as a great place to start if you are looking for something for a special occasion, but also if you simply want to try something different without having to buy something new straight away. Prices range from €45 to €500 for a standard four-day rental, including cleaning and return.
"With the Stijlstudio, we want customers to feel special, in a sustainable way. The challenges in the field of sustainability are huge and only through creative solutions can we, together with our customers and brands, make the fashion industry more sustainable" said Marjolijn Meynen, Director Customer, Creativity and Communication at Bijenkorf.
The future is green
Last year, as part of its sustainability strategy The Future is Green, Bijenkorf already introduced a number of green services, including crockery rental, vintage fashion sales, fashion repair and refillable packaging. With the rental of clothing, the department store wants to further contribute to reducing the environmental impact of the fashion industry.
Open seven days a week
All information and an impression of the range can be found on the Bijenkorf website. The Bijenkorf Stijlstudio in the ladies fashion department on the 1st floor of Bijenkorf Rotterdam is open every day during normal shopping hours. A beauty expert is present from Thursday to Saturday for free advice and touch-ups.
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