ROTTERDAM, 20 October 2024 – Rotterdam residents are embracing Flink's fast grocery deliveries, with water, cucumbers, and bananas topping the list of most-ordered items. The city continues to be a key area of growth for the company, which has seen its local customer base expand steadily over the last three years.
Flink continues to expand in Rotterdam
Flink, the online grocery delivery service, has experienced significant growth in Rotterdam since its launch over three years ago. Today, more than 10% of the city’s residents regularly use the service. Among the most popular products ordered in Rotterdam are water, cucumbers, and bananas, with water ranking as the top choice.
Across the Netherlands, Flink has sold over 6 million bananas, with Amsterdam leading as the "banana capital," where more than 1 million bananas have been ordered. Amsterdam also holds the record for the most expensive order ever placed, totalling €2,126.35, which included 45 bottles of champagne. However, the largest food order in the country came from Hilversum, where a customer placed an order valued at €996.89, consisting mostly of 181 food items such as chicken nuggets, baguettes, and cheese cubes.
Rotterdam's love for fast deliveries
In addition to a wide range of products, Flink's delivery statistics reflect the growing demand in Rotterdam. Flink couriers have collectively cycled more than 40 million kilometres since the service began in 2021. The average delivery time is just 26 minutes, and the typical order value is nearly €40, which shows that Rotterdam residents are increasingly relying on the service for their daily grocery needs, rather than just last-minute items.
Holidays such as King’s Day (Koningsdag), Sinterklaas, and St. Martin’s Day (Sint Maarten) are consistently among the busiest days for deliveries.
Expanding product range
Flink plans to significantly expand its product range in the coming months, increasing its selection from 2,300 to nearly 5,000 items. This expansion will include not only a broader range of household and personal care products but also more ready-made meals and fresh food packages. According to Robin Kiesler, the director of Flink in the Netherlands, customers can expect a wider variety of vegan, low-carb, and affordable house-brand products. Kiesler stated, “We aim to cater to a wide range of preferences, including those with smaller budgets.”
Financial growth and new locations
Flink recently announced that it has raised an additional $150 million in funding to support further expansion. Over the next year, at least ten new locations will open, including in cities such as Gouda, Leidschendam, and Zwolle. Flink is already present in more than 40 municipalities across the Netherlands, with nearly 60 operational locations.
