On Friday, July 13th, the first FREITAG store opened its doors in the Netherlands. FREITAG are pioneers in sustainable fashion. A festive grand opening, complete with deejay and booze helped mark the occasion in style.
Functional art, sustainable product, or both?
FREITAG bags are made out of recycled materials such as colourful tarps taken from trucks as well as materials from a host of sources such as bicycles and cars. Every bag is made out of pre-existing materials. This means every bag is unique and has its own distinct look as well as its own story.
FREITAG Store Rotterdam (by EDUARD Leiden)
The first FREITAG Store in the Netherlands is a joint collaboration with Leiden-based concept store EDUARD. The brand new (and official) store in Rotterdam offers a vast collection of some 2,000 bags; the most extensive collection of unique models in the Netherlands. You won't find a collection like this at any FREITAG dealer in the country.
Freitag is the brainchild of brothers Daniel & Markus Freitag. It all started in Zurich, Switzerland, back in 1993, when Markus created the first prototype of a messenger bag by reusing truck tarps, car seat belts and bicycle inner tubes.
In Markus Freitag's own words: "Since I have never driven a car in my life but have always cycled, I know that you sometimes need strong, water-repellent, functional bags to get through life."
Ever since, FREITAG has expanded internationally and received critical acclaim from all over the world. In fact, their first official product, the F13 TOP CAT messenger bag, is on display at the Musuem of Modern Art in New York.
Location: FREITAG Store Rotterdam by EDUARD Leiden
The FREITAG Store is located on van Oldenbarneveltstraat; a 9-minute walk from Rotterdam Centraal Station (700 metres).
Pictures of the FREITAG Store Rotterdam grand opening
In case you missed it, we've got you covered. Here are some additional photos of the grand opening.
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