From 5 July to 23 November 2025 | Kunsthal Rotterdam will host Cute, an exhibition delving into the cultural and social significance of cuteness. Running from 5 July to 23 November 2025, it highlights kawaii, internet memes, and design.
The irresistible charm of cuteness
Kunsthal Rotterdam’s upcoming exhibition, Cute, promises to explore the growing influence of cuteness in contemporary culture. From kawaii aesthetics and Hello Kitty to emojis, internet memes, and robot designs, the exhibition examines how seemingly innocent charm has evolved into a powerful cultural phenomenon.
Opening on 5 July and running until 23 November 2025, Cute will offer visitors a chance to explore the various forms and functions of cuteness across different mediums. Whether it’s through big-eyed characters, soft pastel colours, or playful shapes, cuteness has become a universal language with deep social implications.
Exploring cuteness in depth
The exhibition traces the roots of cuteness back to its origins, particularly in Japanese kawaii culture, and examines its global spread. Visitors will encounter iconic elements such as Hello Kitty, a symbol of the kawaii movement, alongside more recent examples like internet memes and emojis that dominate digital communication.
Additionally, Cute looks at how the concept of cuteness has shaped design and technology, from cuddly toys to advanced robots designed to evoke empathy. The exhibition challenges visitors to think critically about the impact of cuteness on consumer behaviour, emotional connection, and societal norms.
One intriguing aspect of the exhibition is its exploration of the darker sides of cuteness. While often associated with innocence and playfulness, cuteness can also serve as a tool for influence, whether through marketing strategies or its use in art to highlight social themes.
A collaborative effort
The Cute exhibition has been realised in collaboration with Somerset House in London, ensuring a comprehensive and engaging presentation. By combining international perspectives with local insights, the exhibition provides a unique opportunity for Rotterdam audiences to reflect on the cultural significance of a seemingly simple concept.
Visiting Kunsthal Rotterdam
The Cute exhibition will be held in Hall 1 of Kunsthal Rotterdam, located in the Museumpark. The venue is easily accessible by public transport, with Eendrachtsplein metro station just a short walk away. For those travelling by car, parking is available at Museumpark Garage.
The Museumpark is a vibrant cultural area in Rotterdam, home to several museums and attractions, making it an ideal destination for a day of exploration.
