ROTTERDAM, 14 September 2024 – PLUS Blijdorp supermarket in Rotterdam has been awarded the Super Supermarket Certification (SSK) for its commitment to sustainability and community engagement. Entrepreneur Marcel Schungel received the certificate on 13 September 2024, in the presence of the SSK chair.
PLUS Blijdorp, located at Stadhoudersplein, has been recognised with the Super Supermarket Certification (Super Supermarkt Keurmerk) for its dedication to sustainable business practices. The certification is given to independent supermarket owners who demonstrate significant contributions to their local communities and the environment. Schungel and his team were acknowledged for their efforts in energy-saving initiatives, waste reduction, and their focus on improving local engagement.
Sustainability and community at the forefront
The certification is an acknowledgment of the store's sustainable approach and its proactive role in the community. PLUS Blijdorp has made strides in areas such as energy efficiency, local involvement, and creating a safe and pleasant shopping environment. The team has implemented new sustainability measures following a significant renovation last year, which contributed to the achievement of the certification.
Evaluation criteria
The supermarket was evaluated based on seven criteria: local engagement, personnel management, distinctive product assortment, energy sustainability, community safety, waste reduction, and logistics optimisation. Bram de Jong, the chair of the Super Supermarket Certification Foundation, emphasised that the certification is not easily achieved, requiring supermarkets to meet high standards. Schungel expressed pride in receiving the certification, stating, "It’s a recognition of the things that set us apart. It’s also reassuring for our customers to know they are shopping at a store run by someone who is locally engaged and operates responsibly."
Of the approximately 4,400 supermarkets in the Netherlands, 42% are run by independent franchisees. More than 280 supermarkets in the country have received the Super Supermarket Certification, developed by the sector association Vakcentrum in collaboration with TNO, a research organisation.
Address and directions
PLUS Blijdorp is located at Stadhoudersplein in Rotterdam. The supermarket is situated in a vibrant residential area, easily accessible by public transport and car. It is just a short walk from the Diergaarde Blijdorp Zoo and other local amenities. Visitors can park at nearby car parks or take trams that pass through the neighbourhood.
