Nobody likes to pay too much for groceries. The more you save on food, the more you can save or spend on other activities such as home improvement or travel. Find out where you can get more bang for your buck!
In a recent price survey by the Consumers' Association, the prices of basic groceries at various supermarkets in the Netherlands were examined. In this article, we focus on the results of this survey for the city of Rotterdam.
Cheapest Supermarkets
According to the December 2024 survey, the cheapest supermarkets in Rotterdam are Dirk and Aldi, with both offering prices that are 8% lower than the national average. These stores remain the most budget-friendly options for essential groceries such as rice, milk, coffee, and detergent.
Close contenders include Lidl, which offers prices at 7% below the national average. Hoogvliet follows with savings of around 3%, making it a reliable option for those looking to save on their shopping.
Average-Priced Supermarkets
While Albert Heijn, Jumbo, and Plus have historically matched the national average, the recent survey indicates slight shifts. These chains now fall between 1% cheaper and 2% cheaper than the national average, making them reasonably priced while offering a broader range of products and convenience.
More Expensive Supermarkets:
Coop and Picnic are slightly more expensive, with prices 1% above the national average. Meanwhile, Spar stands out as one of the priciest options in Rotterdam, with prices 15% higher than the national average. While these supermarkets might attract shoppers for their specific locations or convenience, they are less ideal for those looking to save on everyday groceries.
Conclusion
While price remains a crucial factor in choosing a supermarket, it's essential to consider other elements such as product range, location, and promotions. With the widening gap between premium brands and budget alternatives, Dirk and Aldi stand out as the best choices for affordable shopping in Rotterdam. To maximise savings, look for house-brand products, compare unit prices, and take advantage of weekly promotions at your preferred supermarket.