Rotterdam has joined Stichting Financieel Gezond Nederland, a new national initiative that unites public institutions, companies and social organisations to strengthen financial wellbeing and reduce debt across the country.
The announcement was made during the official launch of the foundation at Noordeinde Palace. The event was held under the honorary chairmanship of Her Majesty Queen Máxima, who has long been involved in efforts to improve financial resilience in the Netherlands.Stichting Financieel Gezond Nederland (SFGN) brings together partners who want to improve financial health, share expertise and support people earlier and more effectively. The initiative was created through the merger of SchuldenlabNL and the National Coalition Financial Health.
Rotterdam’s alderman Abigail Norville (Poverty and Debt) explains why the city has joined: “Rotterdam wants everyone to be able to participate, even when money is tight. By joining SFGN we can learn from others, exchange knowledge and develop new ideas that make Rotterdammers more financially resilient.”
Working together for financial stability
Rotterdam already worked with SchuldenlabNL through projects such as Social Debt, Geldfit and the Social Debt Collection Framework. The new partnership builds on these efforts and strengthens the city’s ambition to reduce poverty and debt in a structural way.
SFGN will organise themed sessions and working groups where partners share insights and explore practical solutions that help people gain better control over their finances.




