Primark opens new flagship store in Forum Rotterdam

Primark opens new flagship store in Forum Rotterdam

Rotterdam's new flagship store is Primark's 21st location in the Netherlands. The retailer is known for offering fashion, accessories and homewares at bargain prices. This flagship store is estimated to create more than 300 new jobs.
ROTTERDAM, 21 April 2021 - Primark, the international retailer known for its "Amazing Fashion, Amazing Prices" slogan, today has opened the doors of a new flagship store in Forum Rotterdam. The shop covers an area of more than 7400 m2 and offers items like fashion and everyday essentials.

Three Primark stores in Rotterdam

Forum Rotterdam is Primark's third store in the city. Primark opened its first store in Rotterdam Alexandrium in 2008, marking Primark's entry into the Dutch retail market at the time. The new Rotterdam flagship store will create over 300 new jobs in the city and give a major boost to the local economy.
Kevin Tulip, Director of Sales Primark Benelux, explains why Primark chose to open a third location in Rotterdam: "We have a special bond with Rotterdam since we opened our very first Dutch store here over ten years ago. We have a large number of loyal customers in Rotterdam visiting our stores in Alexandrium and Zuidplein, and we are excited to bring a new store to the city to meet customer demand. The size, scale and range of products will make this store stand out from the crowd, and our customers will have a great shopping experience. We at Primark are proud to offer Rotterdam its own flagship store, and we look forward to welcoming customers to our new store."
Inside the new Primark flagship store at Forum RotterdamInside the new Primark flagship store at Forum Rotterdam

Customer safety measures

The new Primark shop is currently open by appointment. Appointments can be booked via the website, four hours before a shop visit. Each appointment is limited to one person per booking and allows customers 50 minutes of shopping time in the Primark shop. Customers can book an appointment via the Primark website.
As of 28 April, the current COVID-19 measures taken by the government will be adjusted, and it will be possible to visit the store without an appointment. However, conditions still apply, such as a maximum number of visitors in the shop. Of course, our security measures remain in force.

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