^{Photo credit: Rag Chair by Tejo Remy. Photography by Lisa Gaudaire.}

From 2 May 2023, Het Nieuwe Instituut will celebrate the 30th anniversary of the innovative and contrarian Dutch design collective Droog. The exhibition 'Droog30. Design or Non-design?' shows iconic and groundbreaking designs from a brand that has been as controversial as it is beloved over the years. 
 

Droog

'Droog30. Design or Non-design?' celebrates Droog's bold and rebellious existence, as well as the renewed appreciation for the iconic Dutch brand. Ever since its founding in Milan in 1993, Droog has been doing things differently. The brand opposed 'dry' functional design and saw design as an art form that was allowed to contain humour and should be accessible to everyone.
 
In doing so, Droog created its very own, groundbreaking design movement that was not just a trend, but a game-changer. Droog's way of thinking has been copied by countless brands over the past 30 years, while the brand's designs found their way to, for instance, the Museum of Modern Art in New York and the Victoria & Albert Museum in London.
 
Aric Chen, general and artistic director of the New Institute: “Droog brought its dry humour and subversive designs to a global audience – and design would never be the same again. The brand made its mark on the world 30 years ago as the last design movement before the advent of the internet. Looking back on that history, we can ask ourselves not only how far we have come since then, but also where it goes from here.”

The Cross by Richard Hutten

Exhibition

In the exhibition, curators Maria Cristina Didero and Richard Hutten - one of Droog's founders – show the impact of the brand since its inception until today. Naturally, iconic, witty, controversial and sometimes downright bizarre designs from its 30-year history are represented. Such as Tejo Remy's Chest of Drawers, Marcel Wanders' Knotted Chair and Cross, Hutten's own cross-shaped table and bench.

There is also video footage, created especially for the exhibition by curator Maria Cristina Didero and director Francesca Molteni, featuring anecdotes from Droog's designers and interviews with other experts from the design world.
 
In addition, in line with Droog's contrarian mentality, visitors will have the chance to share their views on the brand. An interactive space will display the uncensored reactions and comments left by fans and critics on social media. Visitors are encouraged to post a comment too.

More information

'Droog30. Design or Non-design?' is a collaboration between the New Institute, Droog and Triennale Milano. The exhibition can be seen in Milan from 15 to 23 April during Milano Design Week / Salone del Mobile and then from 2 May to 27 August at Het Nieuwe Instituut in Rotterdam.

Waterstad Rotterdam (Water city Rotterdam). By Kunlé Adeyemi: Floating pavilions on the ponds of the New Institute on display as of 14 May 2023.

At the New Institute in Rotterdam, Waterstad Rotterdam has been unveiled by Kunlé Adeyemi. The project consists of an exhibition, various floating islands, art installations, and the impressive, seven-meter-tall, wooden floating pavilion MFS IIR on the pond of the institute. It is the first time that this award-winning design by Nigerian-Dutch architect Kunlé Adeyemi is on display in our country.

Architect Kunlé Adeyemi was born in Nigeria and lives and works in the Netherlands with his firm NLÉ. For ten years, he has been researching the relationship between water and cities, rising sea levels, and housing shortages. Inspired by African 'water cities', where rapid urbanisation and rising water levels lead to significant challenges and innovative solutions, he developed a floating, circular building system. His floating pavilions have previously been exhibited in Lagos, Chengdu, Bruges, and at the Venice Biennale, where the design won the prestigious Silver Lion.

Visit floating pavilions at Het Nieuwe Instituut

Eye-catcher

With recognisable, central themes such as urbanisation, housing shortages, and living with water, it is unimaginable that Adeyemi's work has not been exhibited in the Netherlands before. However, that will change from 13 May. The eye-catching feature in the pond of Het Nieuwe Instituut will be the seven-metre-tall main pavilion MFS IIR, accessible via a bridge from Gallery 0.

Inside the pavilion, visitors can interact with the fish from the pond through an installation by landscape architect and artist Thijs de Zeeuw. Additionally, Shertise Solano has created a special artwork about our relationship with water for the occasion. In the other pond, on the side of the Nieuwe Café, several smaller pontoons will be placed for visitors to enjoy. Both the main pavilion and the pontoons will be painted by the Rotterdam-based graphic artist duo Opperclaes.

Duration and programming

Water City Rotterdam. By Kunlé Adeyemi can be visited at Het Nieuwe Instituut from 14 May to 22 October 2023. Various activities will be organised during this period, including collaborations with Rotterdam Architecture Month. Regular guided tours will be available, and there will be a family expedition for children and their families, as well as a special edition of Family Fest, where families will be VIPs for a day. External organisations will also have the opportunity to contribute to the programming.

More than a hairstyle 

Hair for a better world