For two weekends this September, one of the arches in Rotterdam's Hofbogen will be transformed into an interactive pop-up experience. Visitors will have the opportunity to immerse themselves in a Ben & Jerry's Sundae pint and embark on a sensory expedition.
The Ben & Jerry's Chunky Experience
The pop-up, open for the last two weekends of September, offers a unique journey through the layers of a Ben & Jerry's Sundae pint. The experience includes a 360° photo booth and an immersive audiovisual presentation, among other features. Ice cream, naturally, will also be a part of the event.
New Sundae Flavours
Earlier this year, new Sundae flavours were introduced, featuring a variety of textures and tastes. These ice creams are made with fair trade ingredients, such as vanilla and Open Chain cocoa. The ice cream is produced in Hellendoorn, where Ben & Jerry's cows are located.
How to get there
The Ben & Jerry's Chunky Experience is located at Raampoortstraat 16 in the Hofbogen area of Rotterdam. The venue will be open on Friday, 15 September from 16:00-21:00, Saturday, 16 and Sunday, 17 September from 12:00-21:00, and again on Friday, 22 September from 16:00-21:00, Saturday, 23 and Sunday, 24 September from 12:00-21:00. Admission is free.